FORT WORTH, TEXAS (March 3, 2016) – Dickies, the world’s leading performance workwear brand, is now available on Federal Supply Schedule 84 – Total Solutions for Law Enforcement, Security, Facilities Management, Fire, Rescue, Clothing, Marine Craft Emergency/Disaster Response. Federal customers can now order these products through GSA Advantage.
FORT WORTH, TEXAS (Feb. 27, 2016) – Dickies, the world’s leading performance workwear brand, and Professional Bull Riders, LLC. (PBR), the world’s premier bull riding league, have unveiled new, redesigned jerseys for the PBR Built Ford Tough Series®’ Dickies Bullfighters. The jerseys, custom-made for Dickies Bullfighters Shorty Gorham, Frank Newsom, Jesse Byrne and Cody Webster, have been restyled to give each bullfighter a new signature color: Gorham will step out in red, Newsome in yellow, Byrne in green and Webster in blue.
The bullfighters’ new look also includes alternate jerseys with unique colors and patterns, including a patriotic, stars and stripes jersey; a camouflage jersey; and a pink jersey for Breast Cancer Awareness month in October.
Dickies Awards Five American Heroes for Outstanding Acts of Service
FORT WORTH, TEXAS (November 9, 2015) – Alex Horanzy, a 94-year-old former U.S. Army private, understands what it means to sacrifice for your country – he enlisted in the Army at 17-years-old, fought to protect the country during WWII and is now one of the last surviving members of the attack on Pearl Harbor. To celebrate his service, Horanzy is recognized as the 2015 Dickies American Hero of the Year and awarded $25,000 for sharing his experience to inspire and motivate others.
Presented annually for the past four years, the Dickies American Hero of the Year program has honored 20 veteran and active duty military members and awarded more than $100,000, honoring those who have courageously served in the U.S. Armed Forces and who portray the qualities that exemplify an American hero.
Leading Workwear Brand Launches New Automotive Line to Suit Every Hard-Working Crew Member
FORT WORTH, TEXAS (October 23, 2015) – Dickies, the auto industry’s top preferred apparel brand, will debut a new automotive garment line at SEMA, while also acting as the official apparel sponsor of the show, November 3-6, 2015, in Las Vegas NV. Fueled by in-depth customer insights drawn from active auto workers and specialty built for today’s automotive workforce, the Dickies Shop Collection features new innovations while maintaining the advanced level of quality, durability and comfort that working professionals have come to appreciate from Dickies.
New Dickies Denim Collection Offers Modern Fits, Washes and Details, Delivering Style Versatility On and Off the Job
FORT WORTH, TEXAS (September 09, 2015) – Dickies, the world’s leading performance workwear brand, announced today it joins forces with country music star Canaan Smith to launch the new Dickies Denim Collection. For over 90 years, Dickies has designed and constructed quality denim workwear and to celebrate its heritage, the brand is leveraging its extensive experience in denim to reinvent an American classic.
As one of Nashville’s most gifted and compelling storytellers, Smith will help shape a new evolution for Dickies. Serving as brand ambassador, Smith will be featured in an upcoming advertising campaign for the reengineered denim line that offers modern fits, washes and details for today’s man who requires style versatility both on and off the job.
FORT WORTH, TEXAS (April 14, 2015) — Walls®, the Williamson-Dickie Mfg. Co. brand, unveiled a new line of outdoor workwear in conjunction with DuPont™ Kevlar® today, as well as new workwear collections.
For 50 years the name DuPont™ Kevlar® has been synonymous with strength and durability. Through an exclusive relationship with Walls Outdoor Goods, Kevlar® will now be a key ingredient in a new line of outdoor workwear, helping to make the collection one of the toughest, most dependable apparel lines available for working in demanding conditions.
FORT WORTH, TEXAS (December 10, 2014) – Williamson-Dickie Mfg. Co. today announced a new licensing agreement with Jerry Leigh of California to become the exclusive licensee for Dickies Girl juniors’ apparel. This most recent addition to Dickies’ extensive portfolio of licensees allows the leading global work wear brand to deliver a broad spectrum of work wear and work-inspired lines, including men’s, women’s, juniors’ and kids’ apparel; bags; footwear; belts; socks; medical wear; headwear; and sunglasses. Products under the juniors’ license will include work and fashion tops, bottoms, and outerwear; plus juniors’ underwear, sleepwear, and loungewear.