New Dickies Denim Collection Offers Modern Fits, Washes and Details, Delivering Style Versatility On and Off the Job
FORT WORTH, TEXAS (September 09, 2015) – Dickies, the world’s leading performance workwear brand, announced today it joins forces with country music star Canaan Smith to launch the new Dickies Denim Collection. For over 90 years, Dickies has designed and constructed quality denim workwear and to celebrate its heritage, the brand is leveraging its extensive experience in denim to reinvent an American classic.
As one of Nashville’s most gifted and compelling storytellers, Smith will help shape a new evolution for Dickies. Serving as brand ambassador, Smith will be featured in an upcoming advertising campaign for the reengineered denim line that offers modern fits, washes and details for today’s man who requires style versatility both on and off the job.