Press Releases

New Dickies Denim Collection Offers Modern Fits, Washes and Details, Delivering Style Versatility On and Off the Job

FORT WORTH, TEXAS (September 09, 2015) – Dickies, the world’s leading performance workwear brand, announced today it joins forces with country music star Canaan Smith to launch the new Dickies Denim Collection. For over 90 years, Dickies has designed and constructed quality denim workwear and to celebrate its heritage, the brand is leveraging its extensive experience in denim to reinvent an American classic.  

As one of Nashville’s most gifted and compelling storytellers, Smith will help shape a new evolution for Dickies. Serving as brand ambassador, Smith will be featured in an upcoming advertising campaign for the reengineered denim line that offers modern fits, washes and details for today’s man who requires style versatility both on and off the job.

Iconic Dickies Work Shirt Redesigned with Advanced Milliken Fabric to Create a New Level in Performance Workwear
FORT WORTH, TEXAS AND SPARTANBURG, S.C. (August 13, 2015) – Williamson-Dickie Mfg. Co., the world’s leading provider of performance workwear, and Milliken & Company, a global innovation company with custom-engineered textile capabilities, have collaborated under Williamson-Dickie Mfg. Co.’s flagship Dickies brand to produce an improved performance work shirt for today’s modern worker.

FORT WORTH, TEXAS (April 14, 2015) — Walls®, the Williamson-Dickie Mfg. Co. brand, unveiled a new line of outdoor workwear in conjunction with DuPont™ Kevlar® today, as well as new workwear collections. 

For 50 years the name DuPont™ Kevlar® has been synonymous with strength and durability. Through an exclusive relationship with Walls Outdoor Goods, Kevlar® will now be a key ingredient in a new line of outdoor workwear, helping to make the collection one of the toughest, most dependable apparel lines available for working in demanding conditions.

BANGALORE, KA (December 16, 2014) – Leading global workwear maker Williamson-Dickie Mfg. Co. has signed an exclusive licensing agreement with ID Overseas Private Limited.  The agreement authorizes the sale of Dickies® licensed workwear products in India, Pakistan, Nepal, Bangladesh and Sri Lanka. The initial licensing agreement is for ten years and allows the workwear company to more effectively serve customers with a comprehensive, efficient business solution for all possible uniform and workwear needs.

FORT WORTH, TEXAS (December 12, 2014) – Leading global workwear maker Williamson-Dickie Mfg. Co. today announced a new men’s premium apparel license for its flagship Dickies® brand with Whispering Smith (WSNY), an established European apparel company with operations in New York City. The license – titled Dickies CONSTRUCT – will combine authentic Dickies® construction and signature design details with a contemporary fashion approach to workwear. The new men’s premium collection will include knit and woven shirts; sweaters; outerwear (hoodies, jackets); denim jeans; and bottoms (pants, shorts).

FORT WORTH, TEXAS (December 10, 2014) – Williamson-Dickie Mfg. Co. today announced a new licensing agreement with Jerry Leigh of California to become the exclusive licensee for Dickies Girl juniors’ apparel. This most recent addition to Dickies’ extensive portfolio of licensees allows the leading global work wear brand to deliver a broad spectrum of work wear and work-inspired lines, including men’s, women’s, juniors’ and kids’ apparel; bags; footwear; belts; socks; medical wear; headwear; and sunglasses.  Products under the juniors’ license will include work and fashion tops, bottoms, and outerwear; plus juniors’ underwear, sleepwear, and loungewear.

FORT WORTH, TEXAS (October 16, 2014) – Dickies®, the iconic Willliamson-Dickie Mfg. Co. workwear brand, unveils its new Dickies Khaki line for active professionals. Dickies has proudly outfitted workers with trusted, comfortable apparel at an unmatched value since 1922, and this new collection is no exception. The timeless khaki pant has been reinvigorated with trend-relevant styling, enhanced softness, and legendary Dickies durability to effectively equip professionals whether they’re at the office or elsewhere. 

FORT WORTH, TEXAS (September 15, 2014) ––For more than 90 years, leading global workwear maker Williamson-Dickie Mfg. Co. and its flagship Dickies® brand have protected workers with quality apparel that’s Built To Work. Recognizing that people often perform their jobs in a variety of hazardous elements, Dickies’ extensive line of flame-resistant (FR) clothing is carefully constructed with premium materials that meet or exceed safety standards.

“Dickies wearers cross a multitude of industries and can be found working on the toughest, most hazardous of jobs,” said Ed Foulke, former head of OSHA and Dickies FR spokesperson. “With Dickies FR, workers can expect gear that is relevant for their workplace dynamics as well as protection from a safety standpoint.”

CAMBRIDGE, ON (August 21, 2014) – Dickies, the flagship brand in the Williamson-Dickie Mfg. Co. portfolio of brands, today announced the launch of new additions to its safety footwear line this Fall, fusing on-trend styling details with premium materials and construction.  The Dickies safety footwear line aims to bring style and purpose at a value-driven price point.

FORT WORTH, TEXAS (August 12, 2014) – Dickies, the flagship brand in the Williamson-Dickie Mfg. Co. portfolio of brands, today announced the results of a recent study performed in the food service industry. The study was conducted by independent research firm ConsumerDNA and included interviews with more than 1,000 active industry professionals from fast food/quick service, casual dining or fine dining restaurants.


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