FORT WORTH, TEXAS (April 18, 2017) – Multipurpose Arena Fort Worth (MAFW) and Dickies® today announced a naming rights partnership establishing Dickies Arena as the name of Fort Worth’s new 14,000 seat arena, located adjacent to the Will Rogers Memorial Center and set to open in Nov. 2019.
The surprise partnership was announced at today’s “Let The Dirt Fly” groundbreaking ceremony commemorating the arena. MAFW, the not-for-profit operating entity of Dickies Arena, and the City of Fort Worth hosted the event, and speakers at the ceremony included Ed Bass, chairman of board of MAFW and the Fort Worth Stock Show & Rodeo, Fort Worth Mayor Betsy Price and Philip Williamson, chairman and CEO of Williamson-Dickie Mfg. Co.
The partnership includes branding on the exterior of the arena, at entrances and in the interior of the facility, among other opportunities like outfitting arena staff in Dickies performance workwear.