Press Releases

FORT WORTH, TEXAS (April 18, 2017) – Multipurpose Arena Fort Worth (MAFW) and Dickies® today announced a naming rights partnership establishing Dickies Arena as the name of Fort Worth’s new 14,000 seat arena, located adjacent to the Will Rogers Memorial Center and set to open in Nov. 2019.

The surprise partnership was announced at today’s “Let The Dirt Fly” groundbreaking ceremony commemorating the arena. MAFW, the not-for-profit operating entity of Dickies Arena, and the City of Fort Worth hosted the event, and speakers at the ceremony included Ed Bass, chairman of board of MAFW and the Fort Worth Stock Show & Rodeo, Fort Worth Mayor Betsy Price and Philip Williamson, chairman and CEO of Williamson-Dickie Mfg. Co.

The partnership includes branding on the exterior of the arena, at entrances and in the interior of the facility, among other opportunities like outfitting arena staff in Dickies performance workwear.

FORT WORTH, TEXAS (January 10, 2017) – Dickies®, the world’s leading performance workwear brand, and INVISTA’s CORDURA® brand, a leader in durable, long-lasting fabrics, have teamed up to create the Dickies Pro™ with CORDURA® military-grade fiber technology collection. Crafted specifically for the skilled tradesman working in severe weather conditions, Dickies Pro™ with CORDURA® fabric is lightweight, durable and six times more abrasion resistant*.

Dickies Pro™ with CORDURA® fabric collection includes the following garments:

FORT WORTH, TEXAS (Jan. 6, 2017)Walls® Outdoor Goods, the 79-year-old workwear and hunting brand, announces its launch of a complete line of work pants, which will be available fall 2017. The line will include seven durable styles that feature innovative materials, such as DuPont™ Kevlar®, and design accents tailored for the modern worker.

“Our pants are made with the most durable materials and construction in order to stand up to the toughest jobs,” said Alan Burks, Walls marketing director. “They fit well and are comfortable from the first wear, and we’re confident these pants will stand up to any other styles out there.”

FORT WORTH, TEXAS (November 9, 2016)Walls Outdoor Goods, the 78-year-old workwear and hunting brand, is launching its first-ever TV ad campaign. Airing in five markets, the campaign will celebrate a new generation of laborers that demand technical, high-performance garments on the job.

“We are investing significant marketing resources to reach blue-collar millennials, a group that is growing in buying power,” says Alan Burks, Walls Brands director of marketing. “Millions of young, hard-working Americans want to support heritage brands like Walls, which offer performance fabrics in classic styles.”

FORT WORTH, TEXAS (September 1, 2016) – Dickies, the world’s leading performance workwear brand, has partnered with Richard Rawlings, star of Discovery Channel’s “Fast N’ Loud,” to become the official apparel of the show’s featured auto shop, Gas Monkey Garage. Rawlings and his crew will be outfitted in Dickies workwear and Rawlings will serve as a Dickies brand ambassador. 
 
Rawlings, iconic muscle car enthusiast and the proprietor of Dallas, Texas-based Gas Monkey Garage, searches, buys, restores and sells forgotten, derelict cars with the help of the Gas Monkey crew. Over the years, Rawlings’ work on “Fast N’ Loud” has become extremely popular because of his authenticity, self-assuredness and a willingness to take on the most challenging of automotive transformations. 
 

FORT WORTH, Texas (June 22, 2016) — Walls Outdoor Goods, a leader in durable outdoor workwear, expands the options in its Kevlar® and Vintage collections, with the introduction of innovative new styles for fall 2016. The new pieces are some of the toughest, most dependable apparel available for working in demanding conditions.

“The new workwear is built for guys who work hard and play hard outdoors,” says Alan Burks, Walls Brands director of marketing. “By utilizing the strength of Kevlar and the comfort of stonewashed cotton duck, we are designing outerwear that is comfortable and that will lead the category in quality, durability and style.”

FORT WORTH, TEXAS (March 3, 2016) – Dickies, the world’s leading performance workwear brand, is now available on Federal Supply Schedule 84 – Total Solutions for Law Enforcement, Security, Facilities Management, Fire, Rescue, Clothing, Marine Craft Emergency/Disaster Response. Federal customers can now order these products through GSA Advantage.

FORT WORTH, TEXAS (Feb. 27, 2016) – Dickies, the world’s leading performance workwear brand, and Professional Bull Riders, LLC. (PBR), the world’s premier bull riding league, have unveiled new, redesigned jerseys for the PBR Built Ford Tough Series®’ Dickies Bullfighters. The jerseys, custom-made for Dickies Bullfighters Shorty Gorham, Frank Newsom, Jesse Byrne and Cody Webster, have been restyled to give each bullfighter a new signature color: Gorham will step out in red, Newsome in yellow, Byrne in green and Webster in blue.

The bullfighters’ new look also includes alternate jerseys with unique colors and patterns, including a patriotic, stars and stripes jersey; a camouflage jersey; and a pink jersey for Breast Cancer Awareness month in October.

Dickies Awards Five American Heroes for Outstanding Acts of Service 

FORT WORTH, TEXAS (November 9, 2015) Alex Horanzy, a 94-year-old former U.S. Army private, understands what it means to sacrifice for your country – he enlisted in the Army at 17-years-old, fought to protect the country during WWII and is now one of the last surviving members of the attack on Pearl Harbor. To celebrate his service, Horanzy is recognized as the 2015 Dickies American Hero of the Year and awarded $25,000 for sharing his experience to inspire and motivate others.

Presented annually for the past four years, the Dickies American Hero of the Year program has honored 20 veteran and active duty military members and awarded more than $100,000, honoring those who have courageously served in the U.S. Armed Forces and who portray the qualities that exemplify an American hero.

Leading Workwear Brand Launches New Automotive Line to Suit Every Hard-Working Crew Member

FORT WORTH, TEXAS (October 23, 2015) – Dickies, the auto industry’s top preferred apparel brand, will debut a new automotive garment line at SEMA, while also acting as the official apparel sponsor of the show, November 3-6, 2015, in Las Vegas NV. Fueled by in-depth customer insights drawn from active auto workers and specialty built for today’s automotive workforce, the Dickies Shop Collection features new innovations while maintaining the advanced level of quality, durability and comfort that working professionals have come to appreciate from Dickies. 

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