FORT WORTH, TEXAS (January 9, 2012) – Leading global work wear maker Williamson-Dickie Mfg. Co. announces the selection of Zeno Group as the public relations agency of record following a thorough agency review. Award-winning Zeno Group is responsible for strategic communications counsel, media relations, grass roots programming and special events assistance to drive brand awareness and consideration among consumers.
"Upon joining the brand, the first order of business was to focus on the areas that drive market share within the industry and that required aligning with an agency that's strategic, nimble and retail-focused," says Matthew McCartin, vice president of marketing for Williamson-Dickie. "Our relationship with Zeno will help us achieve this goal, as well as maximize the force of our network of partners."
"Dickies is a great brand that holds a special place in American culture," said Barby K. Siegel, CEO of Zeno Group. "What makes working on Dickies especially exciting is its relevance today with a focus on authenticity and durability that takes the brand from work to play - from construction sites to skateboarding parks."
The Dickies business will be led out of Zeno Group’s recently opened Dallas office.
With the network of support from its new and current marketing partners, Dickies will cultivate innovative partnerships, unique social media offerings and twists on sponsorships and planned events in 2012.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak® and Terra® brands. For more information, visit www.dickies.com.
About Zeno Group
Zeno Group is a different type of PR agency that operates as one firm across offices in New York, Chicago, Los Angeles, Dallas, Toronto and Silicon Valley. Zeno Group was named 2011 Agency of the Year by PRWeek and 2011 Creative Agency of the Year by the Holmes Report. The firm specializes in marketing consumer, health and technology brands. Clients include: AstraZeneca, Bausch + Lomb, Kia Motors America, Lipton, Mobio, Nature's Path, Pizza Hut, Redbox, Seattle's Best Coffee (Starbucks), Sears, Scott's Miracle Gro, WebTrends and Wise Window. Zeno Group is a member of the Daniel J Edelman Company. Please visit us at www.zenogroup.com and follow us @zenogroup.