Workrite Launches New Website as Flame-Resistant Apparel Information Hub

Oxnard, California (Feb 11, 2013) – Williamson-Dickie Manufacturing Company affiliate Workrite Uniform Company, Inc., a leading provider of flame-resistant (FR) workwear worldwide, has launched their new website with a new design and new concept: to make this website an "industry hub" for those in need of industry-specific information about FR clothing and standards. In addition to an overview of FR clothing basics and unique, company-customizable e-commerce capabilities, the new website provides a variety of interactive tools for safety managers in a variety of industries to learn more about FR – delivered in a new way.

From educational videos to a comprehensive Frequently Asked Question section, the website is a functional place where FR users, employers, customers, trainers, consultants and more can come to find out more about FR in general, as well as the specific products offered by Workrite. Industry-specific subpages (fire service, utilities, manufacturing and oil & gas) ensure the information presented is relevant to each visitor's field.

"We broadened the website's focus to accommodate the fact that the need for flame-resistant clothing has expanded into new industries," says Keith Suddaby, president of Workrite. "This brings new users who are in need of FR information, from general standards to fabrics available to specific garment features. We believe this website provides that information in an engaging way, ultimately helping them to make the right decision for their company and employees."

Visit Workrite's new website today at www.workrite.com, and explore their variety of interactive FR tools and industry information.

###

About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak® and Terra® brands. For more information, visit www.wdcorp.com.

About Workrite Uniform Company, Inc.

Founded in 1973, Workrite Uniform Company, Inc. has delivered high-quality flame-resistant (FR) workwear for 40 years through both their Workrite® and Dickies® FR brands. They are also the leading supplier of FR station wear for fire service. An ISO 9001:2008-certified company, Workrite is solely focused on the development and manufacturing of FR clothing. Workrite became an affiliate of Williamson-Dickie Mfg. Co. in 1999. For more information on Workrite and their FR programs, visit www.workrite.com.

© Williamson-Dickie Manufacturing Co.