Williamson-Dickie Manufacturing Company’s brand Terra launches new website to cater to today’s consumer

Ontario, Canada (May 24, 2013) – As ‘showrooming’ persists amongst today’s consumers, the need for a dynamic and full service website has never been more evident.  Catering to the demands of online shoppers in Canada, Williamson-Dickies Manufacturing Company division TERRA FOOTWEAR LTD. has launched a new e-commerce enabled site at www.terrafootwear.com.  Completely redesigned to promote the latest in safety footwear innovation, the TERRA website opens with high definition photography to pique one’s curiosity.  As guests navigate through the English and French sites, information is available on everything from manufacturing to technical performance features.  All TERRA styles are categorized for quick accessibility. Each style has its own landing page showcasing multi-angle photography, unique performance properties, and other shopping preferences such as size, color, and price. In addition to the new store locator function, the most popular enhancement to the site is the educational videos.  While consumers enjoy the inside story behind TERRA footwear, retailers have maximized this tool to educate their staff on not only product, but also the TERRA brand.

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About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak® and Terra® brands.  For more information, visit www.wdcorp.com.

About TERRA FOOTWEAR LTD.

For more than forty years, TERRA has been manufacturing top quality footwear for the professional worker.  From its humble beginnings in Harbour Grace, Newfoundland, it has grown to become the world’s leading brand of premium quality safety footwear.  TERRA pioneered the development of direct injected, double density soles in Canada and is known worldwide for its innovation.  Terra’s professional grade products provide unparalleled performance under the most demanding conditions anywhere in the world.  To learn more visit www.terrafootwear.com.

© Williamson-Dickie Manufacturing Co.